Abita Brewery - New Orleans, Louisiana

We worked with Abita Brewery on a full marketing campaign to generate general awareness and attract a younger audience to one of Louisiana’s top craft beer makers. We partnered with rapper Pell and other Louisiana natives to create a series of commercials highlighting Abita’s “Culture On Tap.” We highlighted Abita’s unique presence during regional events like Mardi Gras.

Results & How We Did It

We generated over 1,800,000 million digital impressions during their marketing campaign. The videos ran via social media and OTT ads for local customers. In partnership with our marketing agency River Beats Media, this on going partnership with Abita includes Pre-Production planning, Creative development, Cinematography, Direction during the shoot, and Post-Production editing, all tailored to enhance the project’s visual and marketing impact.

Woman lying on a towel by a swimming pool, wearing sunglasses, a wide-brimmed hat, and a striped swimsuit, with a can of Purple Haze soda next to her, surrounded by green plants and a wooden fence.
A group of five friends taking a selfie outdoors near a sports field with bleachers in the background. They are holding drinks and smiling, enjoying a casual gathering.
Two people sitting on a park bench, with drinks and snacks on the grass in front of them, wearing casual colorful clothing and sneakers.
Three people, two women and one man, sitting at the edge of a swimming pool, enjoying drinks, with inflatable pool floats nearby and green plants behind them.
Group of six friends enjoying outdoor gathering by a pond, sitting and standing on a park bench, smiling and holding beverages, with houses and trees in the background.
A group of people playing cards around a black metal table with cans of Jackamo Juicy IPA beer, a glass of beer, and a green woven bag. Some players have rings, tattoos, and jewelry.
Live Broadcasting
Commercial
Music
Photography & Social Media